SWI Research- Emotional customer experiences and innovative AI solutions

At SWI Research we know: Customers want emotional experiences and easy, convenient interactions with companies. Emotions are crucial for customer loyalty, because while reason leads to conclusions, emotions lead to action.

Our vision and expertise

We have recognised the potential of artificial intelligence (AI) and use it to develop innovative digital solutions and creative AI tools. In collaboration with various partners, we create unique opportunities for many business areas.

Our services

Expertise in the field of behavioural economics and AI

Our goal at SWI Research is to create positive emotional experiences in the processes of prospects and customers. This is particularly important for all companies that offer services. In a dynamic competitive environment, an appealing customer experience is crucial to winning new customers and retaining and expanding existing customer relationships.

Customer insights and journey analysis

We help you generate valuable customer insights and comprehensively analyse and optimise your customer journey. Our aim is to trigger positive emotions in your customers and improve the quality of experience of your information, onboarding, transaction and support processes.

Our specific services

Process analysis and optimisation

  • Evaluate quality of experience: We analyse your existing and planned processes, identify pain points and opportunities for improvement. This is done from the perspective of prospective and existing customers using qualitative and quantitative methods.
  • Process design and pre-tests: We support you in planning and redesigning end-to-end processes. The quality of experience is evaluated through pre-tests, using closed user groups and expert assessments from behavioural economics.

Utilisation of customer and employee experiences

  • Mood index: Evaluation of company sentiment in the transformation process.
  • Market barometer: Employees with an ‘ear to the market’ provide valuable insights.
  • cx::radar: Online-based customer journey mapping.
  • Customer community stakeholder panel: online community for continuous stakeholder dialogue.

Head start through artificial intelligence

  • AI-based assistance: Support in areas such as research, customer support, reporting and the creation of offers and presentations.